If you’re listening to, or creating, podcasts, you’ll know that it is a growing medium for entertainment, enlightenment and education. Someone recently joked with me that in 2021 there will be more people with a podcast than without one. They are not far wrong. Their growth in number appears to be on the same trajectory of those consuming them.
Audio, and the spoken word, in particular, remains the most common form of human communication. Podcasting is an intimate medium. People connect with the voices who give them good information or vibes. And, it’s our ability to multitask, when listening to audio, that makes podcasts so attractive to an audience. Listeners can choose when to be informed, educated and engaged whether they are working, cooking dinner, going for a run, commuting or enjoying downtime. Podcasting allows entertainers, storytellers, interviewers, content marketers, businesses and brands to leverage this trend with an audience providing an efficient, effective and multi-dimensional way to communicate and be heard.
With more and more high-quality content coming online, easily and cheaply distributed, through massive audio platforms such as Spotify, Apple, Google, Soundcloud and many more, it is becoming increasingly hard for an audience member to find the content they want, and for podcast producers, promoters and publishers to find their audience quickly and cost-effectively with scale.