The main content formats are written, video and audio. No matter which you start with, you can always get to the others formats and thereby – tripling the amount of content you produce.
Reach new audiences and channels with your Podcast
If you start with a podcast, we always recommend that you record your podcast with video. That way you instantly have a way to publish to video channels such as YouTube and Vimeo and reach an audience who prefers to consumer content there.
You will also have, engaging, visual promotional assets that you can edit and distribute across social media; short-form clips of great quotes and thought pieces from your guests. Your goal should be, not to necessarily grow your podcast, but to get your personal brand, company, or ideas in front of as many relevant eyeballs as possible.
Transcribe your podcast and post the transcription for those trying to find content like yours on search engines. Take the transcription and turn it into thought pieces, blogs and articles, interweaving quotes from your guest to enhance its authority.
You have 20, 60, 120 minutes of content every time you publish a podcast. Ensure that you maximise the time and effort you put into it by pushing it into new channels.
Promote your videos beyond YouTube
Video content is highly visual, so the process of turning it into written and audio content can be more challenging.
Here are some ideas to take a video and turn it into a podcast.
It will need to be tweaked in order to publish it as a podcast. Where visuals would have once provided context, you now need to provide add additional descriptions. Take your script alongside your storyboard and read both the voice over and provide descriptions when required.
If you have a video in which visuals are central, your podcast can be a spin-off, taking fans through the production of your video giving great context to your audience on your methodologies.
If these are not viable, you can always focus on written content with supporting visuals. Transcribe your video and upload it to your website with images supporting the copy. Your content is then searchable in full by search engines and can attract a new audience who would not have found you otherwise.
The topics that your videos explore can simply be written as stand-alone pieces. It is far easier to write something that you are very familiar with, than an entirely new topic. If you have written a script for a video – write it as an article at the same time. You’ll find it an efficient process with all your research and supporting visuals completed.
Clips of your video are suitable for all kinds of visual channels, such as Instagram, Facebook, LinkedIn, TikTok, YouTube Stories and many more. Take your complete video and cut it down into snackable parts. Grow audiences outside your current channels with little effort.
Turn your written content into audio & video
Although many of us like to write, most social platforms are skewed to support visual elements. Long, structured, paragraphs can lose the interest of users quickly. Or, out of preference, they prefer to listen or watch content.
Just like this written post for example – it does not need to stay in this format. Try reading this article aloud. It could easily be a perfect podcast. Can you see quote-worthy extracts that would be perfect as a short-form video? Absolutely!
We already know from the above sections that it’s easy to take a podcast and turn it into a video. So, record yourself reading your article. You have long-form videos to publish on channels such as YouTube. You have video quotes of your articles to publish on social channels. You are not longer restricted to your website, but you can publish your brand and ideas everywhere. It should not be a matter of “if” you publish to other channels, but “when” and how regularly. That is how you grow a large audience and that’s how you become efficient with your time.