If your content has been tagged, stored and structure, you can easily engage and monetise.
We have seen customers with valuable content, embed Sonnant search on their website so audiences can discover the depths of their content. For example, Universities do it for lectures, training companies for courses, professional archives do it to create licensable assets for others to purchase, member-based organisation (e.g. CLE / CPD) make it easy for members to find and media companies do it to sell the best bits for brands and organisations that want great product word-of-mouth (almost like a media monitors function).
Then, if people want to use that content, access it, share it, it is simple to have the player embedded in your website, with that content easily searchable, crawlable, shareable, ‘clippable’ and much more.
Don’t forget, if you have internal company content, which is just as valuable, you can make it easy for staff to find relevant customer content, training content, seminars and anything where this is the spoken word.
By packaging a range of archive focussed tools together in one platform, we are enabling content creators, podcasters, promoters, advertisers, marketers and content library owners to liberate all of their spoken word data, enabling it to be better monetised, more engaging for their audiences and empowered to be more effective for advertisers.
We have a Free Trial of Sonnant available, get 2 hours transcribed into your library for free. Sign up here.