Audio content discovery perfected
If you have any audio content, you want it to be discovered. You want the right audience to find it at the right time and you want them to engage with it when they want it most. Voice activation and voice assistants are also coming into prevalence.
Most of a listeners time spent interacting with a voice assistant revolves around content consumption e.g. “Find me something about….” And audio content consumption is steadily increasing. The biggest companies understand that audio content discovery is the way to find, and then win, the heart of the consumer.